Archive for Web Advertisement

Invisi-Tab at Green Alley Salon

A couple weeks ago, Kelsie Gibson of Green Alley Salon invited Miss United States 2012 Whitney Miller to showcase the salon’s new line of extensions, Ron King’s Invisi-Tab. Alli Wilkinson, the owner of Green Alley, invited me to film the process of applying this top-of-the-line product and Sherry Hammonds photographed the experience from start to finish.

Kristen Coleman, a stylist at Green Alley Salon, worked with Kelsie as they colored Whitney’s hair, washed it, dried it, then applied the Invisi-Tab extensions. Russell Vargo also captured behind-the-scenes footage and photos of the technique demonstrated at Green Alley that day. Here is the video of Kelsie Gibson applying the Ron King Invisi-Tab Hair Extensions:

Green Alley Salon Mash Up Team

Austin Fashion Week is coming up and Green Alley Salon has teamed up with Michelle Thoreson from Revelry Dresses, Sherry Hammonds from S.H. Photography and Rossi Saenz, an Austin model. Alli Wilkinson, Emily Hobbs, and Kelsie Gibson from Green Alley organized the team.

We got together on the West side of Austin to photograph Rossi with a beautiful, domesticated bobcat for an entry in the Austin Fashion Week Photo contest. The bobcat needed time to get used to all the new smells and new faces but it warmed up to us as we warmed up to the idea of a wild cat prowling around the room.

Pushing Quality to a New Level.

Lately, Becker Properties (Something Clever’s biggest client) and I have been pushing our videos to a whole new level of professionalism. We’re utilizing the green screen a lot more and bringing in local talent to populate our web promos. We’ve also been spending a lot more time on the preproduction side, scripting out the advertisements and brainstorming about where to take the brokerage firm with its online presence.

A real estate brokerage firm located in San Antonio, Texas.

Our latest video took us a few hours to film as we walked around one of Becker Properties’ listings, making sure we highlighted every feature of the large, beautiful home. We wanted to provide any potential buyers with not only clear, high resolution photos of the Encino Park house, but a video that captured the entirety of each room with slow pans and smooth camera movement. The voice overs give the viewer more information that isn’t quite apparent in the film. You can see that video here:

A couple weeks before, we began filming a web advertisement that was designed to get new agents that are looking for a brokerage firm to partner with after they get their real estate license. We brought in Melissa Sharps, a friend of mine that works great in front of a camera, to be the talent in this BP commercial. Now that we’ve used the green screen a number of times, we have a technique that works pretty effectively.

The other videos we have been making in March and April have been associated with the REbarcamp that’s coming up in San Antonio. A real estate event that has been started in many cities, we attended the Nashville version that took place on March 29th and I made a video to be used not only to promote the San Antonio “unconference” but I edited a recap video as well so Brian Copeland can use it on his site. He started the Nashville rebarcamp and did a great job this year hosting it for its third round. It was a great time and we met so many people, and reconnected with others – what a great place to network. The first video below is the RE BarCamp Nashville recap video and the second is a promo video for REbarcamp San Antonio which is coming up in May. We’ll do some more promotions as the date gets near – we want this REbarcamp to be magnificent and exciting!

With all that said, Becker Properties and I have really been pushing our video production to a whole new level that will hopefully advance San Antonio real estate videography as a whole. We want to see other videos out there that give those respective brokerage firms exposure and as they get ideas from our films, we will continue to innovate and open new doors for real estate video production.

Revelry Dresses – Episode 4: “Tea Party Tailgate”

The third video of the new Revelry advertisements, and fourth episode that we have done for Michelle. Featuring Michelle Thoreson herself, Annie Elias, Whitney Miller and Ana. It was fun filming with the girls while they showed off Revelry’s line up of sorority and gameday dresses.

-JWB

Revelry Dresses – Episode 3: “A Day at Green Alley”

Revelry Dresses – “A Day at Green Alley” from Something Clever on Vimeo.

This is a behind the scenes look at the Revelry girls getting ready for a photo shoot right outside of Austin. Filmed at Green Alley Salon with permission (and excitement) from the salon owner Alli Wilkinson. Expect to see some videos featuring Green Alley soon!

-JWB