Lately, Becker Properties (Something Clever’s biggest client) and I have been pushing our videos to a whole new level of professionalism. We’re utilizing the green screen a lot more and bringing in local talent to populate our web promos. We’ve also been spending a lot more time on the preproduction side, scripting out the advertisements and brainstorming about where to take the brokerage firm with its online presence.
Our latest video took us a few hours to film as we walked around one of Becker Properties’ listings, making sure we highlighted every feature of the large, beautiful home. We wanted to provide any potential buyers with not only clear, high resolution photos of the Encino Park house, but a video that captured the entirety of each room with slow pans and smooth camera movement. The voice overs give the viewer more information that isn’t quite apparent in the film. You can see that video here:
A couple weeks before, we began filming a web advertisement that was designed to get new agents that are looking for a brokerage firm to partner with after they get their real estate license. We brought in Melissa Sharps, a friend of mine that works great in front of a camera, to be the talent in this BP commercial. Now that we’ve used the green screen a number of times, we have a technique that works pretty effectively.
The other videos we have been making in March and April have been associated with the REbarcamp that’s coming up in San Antonio. A real estate event that has been started in many cities, we attended the Nashville version that took place on March 29th and I made a video to be used not only to promote the San Antonio “unconference” but I edited a recap video as well so Brian Copeland can use it on his site. He started the Nashville rebarcamp and did a great job this year hosting it for its third round. It was a great time and we met so many people, and reconnected with others – what a great place to network. The first video below is the RE BarCamp Nashville recap video and the second is a promo video for REbarcamp San Antonio which is coming up in May. We’ll do some more promotions as the date gets near – we want this REbarcamp to be magnificent and exciting!
With all that said, Becker Properties and I have really been pushing our video production to a whole new level that will hopefully advance San Antonio real estate videography as a whole. We want to see other videos out there that give those respective brokerage firms exposure and as they get ideas from our films, we will continue to innovate and open new doors for real estate video production.